Jonatán Germán Andrés Martinez - Resumen Barman

FULL DRINKS SRL — Sommelier & Responsable de ventas. 12/2025 – Actualidad| Rosario, Argentina • Developed sales of a boutique wine portfolio across the Industrial Corridor and surroun-ding cities. • Built, managed, and expanded a strong B2B client portfolio through proactive business development and relationship management. • Identified new business opportunities and established long-term commercial partnerships with on-premise and off-premise accounts. • Strengthened customer relationships by providing product knowledge, wine recommendations, and tailored sales solutions. CAMPOS VINOTECA — Sommelier Senior & Responsable de ventas. 11/2023 – 11/2025 | San Lorenzo, Argentina • Increased premium wine sales by 20% through strategic tastings, upselling initiatives and customer education. • Designed and executed brand activations, corporate tastings and premium consumer experiences. • Managed key customer relationships and expanded premium wine and spirits portfolios. • Improved customer retention through personalized sensory consulting and relationship management CANOA & ORION BAR — Barmanager 09/2022 – 11/2023 | Capitán Bermúdez, Argentina. • Redesigned the cocktail program resulting in a 50% increase in cocktail sales. • Reduced beverage waste by 50% through inventory optimization and sustainable garnish practices. • Trained service and bar teams to improve guest experience and operational efficiency. OCEAN OASIS — Barmanager 01/2020 – 07/2022 | Bonaire, Antillas Holandesas. • Directed beverage operations in a high-volume hospitality environment serving over 200 guests daily. • Increased seasonal cocktail sales by 40% through menu engineering and beverage innovation. • Led and trained multicultural teams, improving service consistency and operational performance. • Implemented inventory and service standards that reduced waste and improved profitability. DIABLA BISTRO — Barmanager 12/ 2018 - 09/2019 | Rosario, Argentina. • Led recruitment, onboarding, and training processes for operational staff. • Designed the venue's operational concept and curated its cocktail menu. • Negotiated strategic supplier agreements, optimizing costs and ensuring efficient procurement. • Implemented hospitality-focused methodologies and continuous improvement initiatives to enhance the guest experience.

ISHYR ALTA COCINA — Sommelier 11/2014 – 11/2015 | Rosario, Argentina ISHYR ALTA COCINA — Bartender Profesional 02/2010 – 08/2010 | Rosario, Argentina ESDG Rosario — Licenciado en Diseño Gráfico 03/2002 – 12/2005 | Rosario, Argentina

• Beverage Operations • Revenue Growth • Cost Control • Brand Activation • Trade Marketing • Team Leadership • Luxury Hospitality • Menu Engineering • Wine & Spirits Education • Key Account Management

inglés español

Hospitality and beverage executive with 15+ years of international experien-ce driving revenue growth, operational excellence, premium guest experien-ces and brand development across Argentina and the Caribbean. Track record of increasing beverage sales by up to 50%, reducing operational waste by 50%, managing high-volume operations serving 200+ guests daily and developing high-performing multicultural teams. Specialized in beverage program development, luxury hospitality, wine and spirits education, trade marketing, brand activations and commercial growth CAREER HIGHLIGHTS Semifinalista – Bols Cocktail Battle (2026) 1° Puesto – Bombay Challenger (2017) 3° Puesto – Bombay Challenger (2016) Semifinalista – Bols Around The World (2014)