Victor Bel Herrera - Resumen Variado

Head of Data Department — Consumer Research | Twiiti | Oct 2023 – Mar 2025 Led 40+ end-to-end consumer research projects. Designed methodologies, conducted qualitative and quantitative fieldwork, analysed data, and delivered actionable insights to clients' Branding and Marketing teams. Managed external research agency relationships and translated multi-source findings into strategic recommendations informing product launches and brand positioning. Market Research Analyst & Consultant | Twiiti | Mar 2021 – Mar 2025 Conducted in-depth interviews and moderated focus groups to identify consumer behaviour patterns and unmet needs. Presented strategic research reports to C-level stakeholders. Collaborated cross-functionally with Branding, Marketing, and Product teams. Head of Culture Department | Twiiti | Dec 2022 – Jun 2023 Designed internal initiatives to improve team communication, wellbeing, and organisational dynamics using consumer behaviour and interpersonal skills in an internal context. Clinical Psychologist | Private Practice, CEPA & Japanese Hospital | 2022 – Present 300+ hours of clinical care. Trained in structured interviewing, psychological assessment, and understanding underlying motivations and needs — competencies directly transferable to qualitative research and behavioural analysis.Head of Data Department — Consumer Research | Twiiti | Oct 2023 – Mar 2025 Led 40+ end-to-end consumer research projects. Designed methodologies, conducted qualitative and quantitative fieldwork, analysed data, and delivered actionable insights to clients' Branding and Marketing teams. Managed external research agency relationships and translated multi-source findings into strategic recommendations informing product launches and brand positioning.

Master's in Data Analytics | Nuclio Digital School, Spain | 2026 – Present Statistics, Power BI, Tableau, Excel/Google Sheets, SQL, data visualisation, data triangulation. Master's in Artificial Intelligence | VenturesCamp (BIG School), Spain | 2026 – Present Applied AI, prompt engineering, workflow automation (Make, n8n), AI-assisted development (Cursor, Claude Code), no-code tools, AI ethics. Bachelor's Degree in Psychology | Universidad Privada de Santa Cruz de la Sierra, Bolivia | 2015 – 2021 Research methodology, experimental design, statistics, qualitative and quantitative methods, consumer behaviour, organisational psychology, personnel selection.

Power BI, Tableau, Excel, Google Sheets, SQL (in progress), Statistical Analysis, Data Visualisation, Data Triangulation, Qualitative Analysis, Quantitative Research, Market Analysis, Consumer Behaviour, Concept Testing, Brand Performance Tracking, Insight Synthesis, Stakeholder Communication, Cross-Functional Collaboration, Structured Interviewing, Psychological Assessment, Workflow Automation (Make, n8n), Prompt Engineering Languages: Spanish (Native), Catalan (Native), English (C1), German (Beginner)

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Volunteering — Asociación Nuevos Pasos (2015 – Present): Translator for U.S.-led humanitarian aid programmes; managed financial accounting and reporting; programme tutor and coordinator for community development initiatives. Certifications: Power BI Online Course (UPSA, 2024), Clinical Psychology Skills Training (2024), Nonviolent Communication Training (2019), Mediated Learning Training (2016).